Portage, Mattawan Michigan
LM Collective
Daniel helped Lauren take one interior-design business plus an acquisition and architect the foundation for a multi-brand luxury residential company.
Part 1 - Lauren Moe Interiors
Logo design | Business Card design | Website build
Inspired by timeless southern letterforms, the logo encapsulates that feeling of sheer elegance. Knowing Lauren's family would be her number one support system, I worked their initials into the mark. I hid the G- Geoff, S - Sophie, and C-Connor as part of the chinoiserie decor on the letterforms. Lauren loved that subtle nod and it made selecting this design a no-brainer.
The important part of the story is not that the project got bigger.
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It is that the creative relationship expanded as the business expanded.
ONE BRAND WAS BECOMING A GROUP OF BUSINESSES.
Lauren was no longer building only an interior design practice. New opportunities were emerging around custom living, construction and window treatments. Each business needed to stand on its own, but the overall portfolio still needed to make sense as it grew.
The Challenge
Create distinct customer-facing brands with clear roles, strong individual identities and enough strategic connection to feel intentional as part of the same larger business story.
The rest of this story coming soon!
STRATEGY & BUSINESS
Brand Architecture • Business Strategy • Multi-Brand Strategy • Brand Positioning • Portfolio Strategy • Competitive Analysis • Customer Experience Strategy • Strategic Consulting • Executive Advisory • Acquisition & Brand Transition Strategy
BRAND & CREATIVE
Creative Direction • Brand Strategy • Naming • Visual Identity Systems • Brand Governance • Messaging Strategy • Brand Storytelling • Art Direction • Photography • Content Strategy •
DIGITAL & EXPERIENCE
Digital Strategy • Website Ecosystem Strategy • UX Strategy • Information Architecture • Website Architecture • Wix Studio Development • CMS Architecture • SEO Strategy • Google Business Profile Management • Domain & Website Migration • Analytics Strategy
MARKETING & GROWTH
Integrated Marketing Strategy • Go-to-Market Planning • Local Market Positioning • Lead Generation Strategy • Social Media Strategy • Paid Media Planning • Content Development • Marketing Infrastructure • Campaign Planning
OPERATIONS & TRANSFORMATION
Digital Transformation • Process Development • Vendor Management • Technology Evaluation • Agency Oversight • Cost Optimization • Platform Migration • Digital Asset Management • AI Workflow Integration • Scalable Systems Development